LATEST FASHION

Whether you're already a fan of our sister makeup brand Merit or have yet to discover the magic, you're in for an extra-special treat today. Yes, the official commencement of Black Friday, Black Friday weekend, and Cyber Monday is right around the corner (and, if you partake, on the other side of an epic Thanksgiving feast), but our friends over at Merit are letting Who What Wear readers get in on the savings before everyone else. Yep, that means you!

Starting the morning of Wednesday, November 24, through Thursday, November 25, you'll have exclusive 20% off sitewide on all things Merit. All you need? Your shopping list, a credit card, and the promo code EARLYACCESS to use at checkout. To whet your appetite, we're giving you the DL on all of our favorite Merit products below, including the brand's fan-favorite sets. You're welcome in advance, and keep scrolling to shop!

With a Black Friday/Cyber Monday deal as fabulous as this, I definitely recommend stocking up on more than one product staple from Merit. That said, if you do need to limit yourself, this is the product that I recommend. If you're the type of person who wants to look glowy and radiant without looking wet or sparkly, this ingenious highlighting balm is a must. Plus, both shades are surprisingly flattering on all skin tones. 

Number two on my list? The Flush Balm. (Can you tell I have a thing for balms or what?) Unlike lots of clean and nontoxic blush formulas on the market, this one is noncomedogenic, so in other words, it won't clog your pores or lead to pesky cheek breakouts. The colors are downright dreamy, and the subtle hit of color the stick deposits melts and blends seamlessly into your cheeks for a practically ethereal finish. 

Lip oils are kind of controversial—it seems like people are pretty divided on them. However, I've been able to convert so many former lip-oil haters after forcefully advising them to give Merit's dreamy lip elixir a try. Truly, one swipe of any of the gorgeous, your-lips-but-better colors, and you'll forget about all of your other lippies.

If you think a makeup brush is a makeup brush, you haven't tried this tool from Merit. It's a dream for blending any and all of your complexion products, and the extra-soft, vegan bristles ensure such a seamless finish no one will actually know you're wearing cosmetics. Simply put, you can't buy the Minimalist without snapping this up too.

Brow-obsessed peeps, listen up: Your arches will stay nice and soft thanks to the flexible hold of this gel-pomade hybrid. Not to mention it's jam-packed with nourishing ingredients your arches will lap up. (Think conditioning vitamin B5, which will help lend healthy fullness, plus mineral pigments and kaolin clay to enhance your brows with a believable color payoff.)

Not only is this a fantastic mascara sheerly due to its eye-expanding lash-extending perks, but it's one of the only mascaras I can recommend to people who have the most sensitive of eyes. My mom is super outspoken about her obsession with this mascara—it's only the second formula she's EVER been able to use that hasn't irritated her ultra-sensitive eyes. 

Can't decide on which hue to gift yourself or a loved one with? This new box set couldn't be more kismet. 

As long as you have these five products on hand, your morning routine won't extend past the five-minute market. (Seriously, this is such a steal!)

Aptly named, behold Merit's founder Katherine Power's Sunday routine featuring base, brush, brows, and mascara. Easy-peasy!

The only four complexion products you'll want to buy ever again. (Trust!)

The ultimate dynamic duo for a glowing, lit-from-within flush. Did you go for a brisk walk around the block or apply Merit? No one will ever know.

Shop the four best sellers from the brand. 

Thank us later—the your-skin-but-better aesthetic in the form of three effortless products.

Last, but certainly not least, your two new go-tos when you're craving a believable (but still noticeable) pop of color on your cheeks and lips. Up next, Jenna Lyons Doesn't Leave the House Without Using These 6 Affordable Products

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